Collin over at Hip2Save posted an AMAZING (and lengthy) explanation of how coupons work!
Go check it out HERE! Call it continuing education!
My favorite tid bit?
In 2009 brands issued 367 billion coupons, at an average face value of $1.44 (That’s a total of $528.5 Billion)!
Out of those coupons above, a total of $3.5 billion worth of coupons were redeemed.That sounds like a lot, but compared to the $528.5 Billion that were available– that’s less than .7%!